What is Contents
Contents, formerly known as Zulla, is an AI powered content governance and orchestration platform built for enterprise and advanced marketing teams. It combines tools for writing, translation, image generation, chat, and audio with content planning, brand voice control, and workflow management. By merging automation with strategic oversight, Contents enables organizations to generate, manage, and distribute content efficiently and consistently across all channels.
Key features
• AI Writer for generating blog articles, social media posts, product descriptions, email copy, and summaries
• AI Chat for ideation, brainstorming, refining tone, and answering writing related prompts
• AI Art for creating images, enhancing existing visuals, and transforming images into new formats
• AI Translation engine with multilingual support in more than 25 languages, including premium quality support for six major languages
• Audio to text and text to audio for podcasts, transcripts, and voice based content workflows
• Brand Voice customization to ensure narrative consistency across all generated content
• Browser extension and platform integrations including WordPress plugin and enterprise workflows
• Centralized media asset management and editorial planning with team assignments and orchestration tools
• Inline refine features to expand text, rephrase, summarize, translate, proofread, or restructure directly within the editor
Pros
• Comprehensive set of AI tools for text, images, audio, and translation in one platform
• Multilingual generation supports global content strategies with consistent brand tone
• Centralized governance and orchestration features meet enterprise scale requirements
• Inline editing provides immersive refinement without interrupting creative flow
• Designed to generate original content aligned with professional and brand standards
Cons
• The wide feature set may take time for new users to master
• Some advanced functions and premium language data are limited to higher subscription tiers
• Best suited for medium to large teams, which may not match the needs of smaller projects
• Effective use of brand voice and editorial workflows may require planning and coordination
Who is using Contents
Contents is used by enterprise marketing departments, global brands, media publishers, agencies, and e commerce companies. It is especially valuable for teams managing multilingual content at scale across blogs, social media, product catalogs, email campaigns, and visual marketing assets. These users benefit from automated workflows that maintain brand consistency while supporting large volumes of content.
What makes Contents unique
Contents is unique because it integrates multiple AI modalities within a single orchestration framework. While most tools focus on one area such as writing or visuals, Contents unites text generation, chat, translation, audio, and design in a single environment. This integration allows users to move seamlessly from idea to production without leaving the platform.
Another key differentiator is the inline editing system that allows users to refine text directly during creation. Combined with brand voice enforcement and editorial planning, Contents delivers both flexibility for creators and strategic consistency for enterprises. Its governance approach, with tools for asset management and multilingual oversight, makes it particularly effective for global teams that need compliance and coherence at scale.
Conclusion
Contents is a comprehensive AI platform that blends creative generation with enterprise governance. By uniting writing, translation, images, audio, and planning in one environment, it helps teams produce and manage content more efficiently and consistently. Although its sophistication may require onboarding and process setup, the value lies in its ability to deliver both creative flexibility and strategic oversight. For organizations seeking a scalable, brand safe, and multilingual content engine, Contents provides a complete solution.
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