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Tjitske
Tjitske Co-Founder
Wednesday, July 16, 2025

The Best Social Media Tools for Your Marketing Strategy

Why Social Media Tools Are Crucial for Success

If you manage marketing campaigns, work on brand awareness, or collaborate with creators, you know social media is a game-changer. But staying on top of content scheduling, managing influencers, and creating compelling posts can feel overwhelming. Enter AI-powered social media tools. These platforms, like EezyCollab, FeedHive, Influencity, MakeUGC, and Predis, are designed to simplify your workflow and improve efficiency. This blog will compare these tools, highlight their best features, and explore which one is right for different user needs.

Features and Pricing of Social Media Tools

EezyCollab

Key Features:

  • Creator Collaboration:

  • Collaborate with creators and influencers seamlessly while ensuring perfect brand alignment through AI recommendations.

  • Smart Campaign Management:

  • Manage multiple campaigns with automated scheduling and streamlined approval processes to save time.

  • AI-Powered Matching:

  • Uses algorithms to find brand-fit creators quickly and accurately.

Pricing:

  • Starter plan for $129/month and $948/year.

  • Standard plan for $299/month and $2,988/year.

  • Professional plan for $599/month and $5,988/year.

  • Free trial for 24 hours to test all features.

Use Case Example:

A fashion startup collaborated with 10 influencers in just three days using EezyCollab, cutting its usual timeline in half and increasing its campaign ROI.

FeedHive

Key Features:

  • AI Content Scaling:

  • Generate, schedule, and manage content effortlessly for platforms like Instagram, LinkedIn, and TikTok.

  • Data-Driven Insights:

  • Access analytics to determine what type of posts resonate best with your audience.

  • Team Collaboration:

  • Assign roles for team members to ensure smooth workflows across departments.

Pricing:

  • Creator plan for $19/month or $180/year.

  • Brand plan for $29/month or $264/year.

  • Business plan for $99/month or $828/year.

  • Agency plan for $299/month or $2,868/year.

Use Case Example:

A SaaS company used FeedHive to automate its LinkedIn strategy, achieving a 65% increase in lead generation within a month.

Influencity

Key Features:

  • Influencer Management:

  • Simplify the recruitment and management of influencers with centralized data tracking.

  • Performance Reports:

  • Comprehensive dashboards provide real-time insights into campaign success, including ROI.

  • Scalable Campaigns:

  • Designed for businesses managing anywhere from 10 to 1,000 influencers.

Pricing:

  • Professional plan starts at $398/month or $3,816/year.

  • Business plan starts at $998/month or $9,576/year.

  • Enterprise plan is custom-priced based on team or campaign needs.

Use Case Example:

An e-commerce business used Influencity to onboard and track over 50 influencers, streamlining monthly reporting and saving 40 hours of admin work.

MakeUGC

Key Features:

  • User-Generated Content Simplified:

  • Create UGC videos without traditional filming by using AI avatars and script generators.

  • Multilingual Support:

  • Generate videos in over 35 languages to cater to global audiences.

  • Dynamic Product Showcases:

  • Perfect for product demos and social ads, complete with AI-generated speech and actions.

Pricing:

  • Startup plan from $49/month or $468/year.

  • Growth plan from $69/month or $708/year.

  • Pro plan from $119/month or $1,188/year.

Use Case Example:

A DTC skincare brand saw a 300% increase in video engagement by switching to AI-created UGC videos via MakeUGC.

Predis

Key Features:

  • AI Ad Creatives:

  • Generate ad content, including videos and social posts, designed to improve click-through rates and engagement.

  • Auto-Scheduling:

  • Ensure active social media accounts with AI-driven scheduling.

  • Content Optimization:

  • Adjust creative elements based on what performs best across platforms.

Pricing:

  • Free plan available for basic features.

  • Lite plan starts at $32/month or $326/year.

  • Premium plan starts at $59/month or $425/year.

  • Enterprise plan starts at $249/month or $2,540/year.

Use Case Example:

A regional retail chain used Predis to create and schedule 40 ads in one week, resulting in an improved ROI compared to previous campaigns.

Future Trends for Social Media Tools

The future of social media marketing tools is evolving rapidly, with predictions including:

  • Real-Time Personalization:

  • AI tools will adapt campaigns to user preferences in real time.

  • Deeper Audience Insights:

  • Platforms will harness improved analytics to segment audiences more effectively.

  • Cross-Platform AI Tools:

  • Seamless functionality across various social platforms like YouTube, Instagram, and LinkedIn will become standard.

Recommendations for Different User Needs

  1. Freelancers:

  • Recommendation: FeedHive for its affordable Creator Plan and automated management tools.

  1. Small Businesses and Startups:

  • Recommendation: Predis for creating effective, budget-friendly ad campaigns.

  1. Agencies:

  • Recommendation: Influencity for high-volume influencer campaigns and detailed performance tracking.

  1. E-Commerce Brands:

  • Recommendation: MakeUGC for scalable UGC video creation.

  1. Marketers Targeting Niche Audiences:

  • Recommendation: EezyCollab for advanced creator-matching algorithms.

Frequently Asked Questions

How Do AI Tools Help with Web Design Integration?

  • Example:

  • Use integrations, such as EezyCollab to embed UGC videos on your web pages.

  • Pair Predis with your product pages to generate unique ad templates efficiently.

Can Small Teams Use These Platforms?

Absolutely. Tools like FeedHive and EezyCollab include entry-level plans for smaller groups.

Are These Tools Easy to Learn?

Yes. Most platforms offer tutorials and user-friendly dashboards to ensure a smooth learning curve.

Do They Work Across All Social Media Platforms?

Yes, these tools support major platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok. Always check individual specifications.

Final Comparison and Recommendations

For influencer campaigns and scalable team management, Influencity is a strong choice. If you’re focused on ad and post creation, Predis offers excellent ROI. Meanwhile, brands needing UGC videos at scale will benefit most from MakeUGC.

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