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Tjitske
Tjitske Co-Founder
Thursday, July 10, 2025

The Explosive Growth in Demand for AI Skills in Europe

Introduction: The Growing Importance of AI Skills in Europe

Artificial intelligence (AI) is transforming industries, driving innovation, and reshaping economies worldwide. Europe, with its robust focus on digital transformation and technological sovereignty, is experiencing a surge in the demand for AI expertise. The region’s businesses, from startups to multinational corporations, are rapidly adopting AI across sectors such as healthcare, finance, logistics, and automation, making advanced technical competencies a necessity for sustaining growth.

The Malt Tech Trends 2025 report offers invaluable insights into this transformation, pointing to an impressive 230% jump in demand for AI projects within Europe over the past year. This seismic shift highlights the critical role AI is playing in shaping competitive, data-driven enterprises. However, this growth has also exposed a significant gap in the availability of skilled professionals, creating challenges and opportunities for Europe’s workforce.

This blog explores the details behind this skyrocketing demand for AI skills, focusing on key drivers, sectoral impacts, and the many ways Europe is both capitalizing on and grappling with this unprecedented technological evolution.

The Surge in AI Demand

A 230% Increase in Demand

AI is no longer an optional enhancement for businesses—it’s essential for survival in a hyper-competitive global marketplace. The Malt Tech Trends 2025 report delivers an eye-popping statistic, with demand for AI projects surging by 230% in just one year. This metric underscores not only the increasing reliance on AI-driven tools and technologies but also the urgency among organizations to leverage AI for strategic decision-making, automation, and personalized customer experiences.

Business sectors like e-commerce, finance, and healthcare are particularly at the forefront. For instance, the e-commerce industry is utilizing AI to optimize supply chains and predict consumer trends, while healthcare providers deploy machine learning for diagnostics and drug discovery. The demand is not restricted to specific regions within Europe—it spans the continent, with particularly significant activity in tech hubs like Berlin, Paris, and Amsterdam.

Key Skills Driving Growth

Several advanced skills are fueling this AI revolution. Among the most sought-after competencies are expertise in large language models (LLMs) and OpenAI technologies. According to the report, demand for skills in LLMs increased by 400%, while proficiency in OpenAI registered an astounding 413% growth.

This trend highlights businesses’ rising interest in adopting specialized, high-performing AI systems for tasks ranging from natural language processing to customer interaction. Notable platforms include low-code and no-code development tools such as Make and Flutterflow, which have seen usage grow by 118% and 274% respectively. These tools empower businesses to operationalize AI without investing excessive time or resources in technical complexities.

Freelancers Leading the Charge

The Proactive Role of Freelancers

Freelancers are emerging as key players in addressing Europe’s AI talent shortage. Their agility and adaptability allow them to seize opportunities in AI by quickly learning and adopting new tools and technologies. The Malt Tech Trends 2025 report underscores this trend, noting a growing number of freelancers who are proactively training themselves in emerging areas like LLMs, OpenAI, and low-code platforms.

This trend is unsurprising considering the flexibility and scalability of freelance work. Companies increasingly seek on-demand expertise to tackle short-term projects or implement specialized solutions. Freelancers, in turn, have become highly competitive by building niche skill sets that align with industry demand. Certifications in Microsoft Azure, Scrum, and JavaScript are particularly popular among this demographic, reflecting their commitment to staying ahead of technological trends.

The Demand-Supply Imbalance

Even with freelancers stepping up, the supply of skilled AI professionals has increased by just 31%, far lower than the 230% increase in demand for AI projects. This mismatch highlights a significant gap in workforce availability, leading to escalating project costs and potential delays for businesses. Employers need a strategy that includes collaboration with freelancers, investments in workforce training, and partnerships with educational institutions to close this gap effectively.

The Role of Cybersecurity

No Longer an Option but a Necessity

The integration of AI technologies brings with it an increased focus on cybersecurity. The Malt Tech Trends 2025 report shows a 35% rise in AI-driven cybersecurity projects, with audits, compliance, and risk management being key focus areas. European businesses, operating in a strict regulatory environment defined by the GDPR and other data protection laws, are adopting advanced cybersecurity frameworks to mitigate risks.

AI is helping organizations move from reactive to proactive cybersecurity measures. Tools powered by machine learning can detect anomalies in data traffic, predict potential breaches, and offer real-time threat intelligence. These capabilities are increasingly sought after, especially in sectors like finance and healthcare, where data security is paramount.

Compliance as a Central Tenet

Businesses are also leveraging AI to meet compliance challenges. The adoption of open-source tools like Metabase and Mistral—both of which have gained popularity—helps companies maintain better control over sensitive data. By ensuring compliance at every stage of an AI project, organizations not only protect themselves legally but also safeguard their reputations.

The Shift to Open Source and Sovereign Solutions

Rising Demand for Sovereign AI

With growing concerns around data privacy and cross-border dependencies, European companies are increasingly turning to open-source and sovereign AI solutions. The Malt Tech Trends 2025 report shows a 100% increase in demand for European-developed cloud solutions and open-source frameworks. Platforms like Mistral (seeing 8x growth) offer organizations an alternative to heavily centralized tools controlled by non-European entities.

Empowering Businesses with Control

Open-source software provides greater transparency and control over AI systems. It allows developers to tailor AI models to specific needs while ensuring adherence to stringent data protection laws. Sovereign AI solutions also align with Europe’s aim for greater technological independence, reducing reliance on countries like the United States and China.

Challenges in Meeting AI Skill Demand

A 30% Skill Mismatch

One of the most pressing issues outlined in the Malt Tech Trends 2025 report is a staggering 30% mismatch between the fastest-growing AI skills and the workforce’s current capabilities. This discrepancy highlights the urgent need for structured upskilling programs, industry-academic collaboration, and government-backed initiatives to address the shortfall.

Strategies to Close the Gap

Organizations can take proactive steps to improve the supply of AI talent. Internal training programs, partnerships with universities, and investment in certification courses are some proven methods. Leveraging platforms like LinkedIn Learning or Coursera offers employees the opportunity to build relevant competencies, helping companies align skills with industry demand.

Future Implications for the European Workforce

A Transformed Job Market

The rapid adoption of AI is reshaping Europe’s labor market. Traditional roles are evolving to incorporate AI-related responsibilities, creating new career paths in areas such as machine learning engineering, data analytics, and AI ethics consulting. This transformation will require workers across sectors to adopt hybrid skill sets, blending domain expertise with AI knowledge.

Opportunities for Workforce Growth

Countries investing in AI talent development programs will likely see significant economic and employment benefits. Policymakers must encourage public-private partnerships to build robust educational pipelines capable of supplying talent to burgeoning AI industries. These efforts could not only meet current demand but also establish Europe as a leader in global AI innovation.

Conclusion

The explosive demand for AI skills in Europe, as presented in the Malt Tech Trends 2025 report, is a testament to the region’s strong push towards technological growth and sovereignty. However, this growth also highlights critical challenges, particularly the widening gap between skill availability and industry needs.

Addressing these issues requires a multipronged approach that includes collaboration with freelancers, investment in workforce training, and a shift towards open-source and sustainable AI solutions. With the right strategies, European businesses can harness AI to transform industries, drive innovation, and maintain competitiveness in a rapidly evolving global landscape.

AI’s role in redefining Europe’s workforce cannot be overstated—it’s both a challenge and an opportunity that demands decisive action. By meeting the demand for skilled professionals and building resilient technological frameworks, Europe can solidify its position as an AI powerhouse for the future.

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